MTAA runs Facebook advertising, intake systems, and campaign intelligence for plaintiff law firms across 100+ mass torts. When firms need signed retainers at scale, they call us.
From Facebook creative to signed retainer, MTAA owns the entire acquisition funnel. We don't hand you leads — we hand you clients. Transparent 15% management fee. No lead markups. No cost-per-case inflation.
MTAA currently manages active campaigns across 48 mass tort categories, with ongoing monitoring of 100+ emerging torts through TortIntel intelligence. Every tort gets a dedicated pixel, dedicated creative, and dedicated intake flow.
Founded in 2015 as X Social Media, rebranded to Mass Tort Ad Agency in September 2025 following settlement of a trademark dispute with X Corp. The company, the team, and the methodology remain unchanged.
MTAA's product layer gives law firms intelligence tools previously available only to the largest national advertisers.
Jacob Malherbe founded Mass Tort Ad Agency after 15 years at the intersection of plaintiff law, digital advertising, and claimant intake. He pioneered the use of Facebook advertising for mass tort law firms beginning in 2013 — before any competitor recognized the channel's potential for claimant acquisition.
He is the author of two practitioner books: The Facebook Effect for Lawyers (2018) and A Lawyer's Guide to Mass Torts (2021).
Full biography →Tell us about your tort, your goals, and your timeline. We'll tell you exactly what it takes to build a campaign that performs.
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